This renovation speaks to technology while providing the proper architectural elements to support the spatial program requested by IBM. Groupings of parallel lines blanket the backdrop and provide rhythm with the foreground. These lines catch your eye and lead you through the space. A single bold back-lit line spans the floor and acts as your tour guide.
The color palette is simple, however the energy of the space is created through strategically placed lighting elements. Colored lights form a grid pattern and reflect against the smooth, continuous white ceiling, walls and floor. The ceiling opens up to a recessed cove light and forms an interesting shape against the surrounding linear design language that is iconic to its original eight-striped logo mark. The executive board room highlights a different ceiling element which contrasts the consistency of gyp board; rather we see a grid suspended below an exposed ceiling. The ceiling height appears lower here, perhaps to provide focus to such a serious room.
Massimo Iosa Ghini says: ‘the IBM software executive briefing program is designed to provide professionally managed events and to maximize the value of time that customers spend in IBM. any “briefing” usually includes presentations and demonstrations to bring customers to run events which they participate. listening, discussing and illustrating how the new IBM technologies can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of
communication, to get closer to a place of useful comparison: a new agora’
Massimo Iosa Ghini says: “I tried to configure a place conceived as a new agora, capable of encouraging and stimulating productive discussion, in a dimension of communication that gets away from traditional parameters, making virtual interface scenarios the protagonists”.