One of life’s greatest opportunities is the chance to find something you can be passionate about. If one is lucky, the ability to share that passion with others generates even greater enjoyment. Being given the opportunity to design a space exclusively around the unconventional experience of ‘a passion’ – versus the conventional idea of a ‘wine house’ – is an exceptional task. Designing a space which exists only to enhance this experience requires a designer to surrender any alternative agenda to the passion itself, for any other solution only undermines the outcome.
source: Jones Studio