Nike presented its vision of 'future retail' by opening the first Nike+ Fuelstation in East London's Boxpark.
Envisioned by Nike’s Netherlands-based team, the concept space strives to offer an innovative balance of digital interactivity with physical human experience.
The space is maximized with digital interventions designed to motivate and inspire the concept of getting active. Motion-sensing LED walls run floor-to-ceiling, changing colour from red to green as customers walk past. As an alternative to conventional mannequins, motion-sensitive smart mirrors reveal film footage of local runners wearing products from the store. Interactive touch screens provide information on Nike+ products and Run Clubs.
One of the highlights is a clever Kinect hack installation that allows visitors to create a life sized digitized version of themselves on screen. The result is a unique motion graphic that can be uploaded and shared via social media.